Bundles of Joy Learning Center in Salisbury, MD was looking for more than just an online brochure. Downloadable content, e-mail marketing and a secure "Parent Zone" are among some of the features of their new website.
Parents of children attending Bundles of Joy are able to log in and access secure content, including photos, newsletters, guides, policies and more.
E-mail marketing is used as an effective means of communicating with each class. E-mail addresses are segmented into separate mailing lists (one for each class), allowing Bundles to send out class-specific news and announcements while tracking campaign metrics, like opens, bounces, etc.